Category: Alternative Football

OK, let me throw some numbers at you – 62,500, 54,872, 54,413 and 52,942.

Know what they are?

The first is the throng that showed up at Legion Field to watch the Birmingham Stallions take on the New Jersey Generals during the 1984 season of the original United States Football League.

The second is fans in the stands at the Birmingham Americans’ home date against the Chicago Fire during the 1974 World Football League campaign. (It’s notable that the game was played in torrential rain).

The third? That was the number of extremely loud and rowdy folks who saw the Ams square off with the Memphis Southmen in ’74.

And the fourth reflects the turnstile clicks for the Birmingham Fire’s 1991 World League of American football debut against the Montreal Machine.

With 72,594 capacity Legion Field no longer the primary gridiron venue in the Magic City, those attendance marks will likely remain the top four in the history of Birmingham-branded professional football teams.

What Stallions coach Skip Holtz would like to see, however, is Protective Stadium enter the chat when it comes to massive Birmingham crowds.

The home stadium of the city’s United Football League team holds 47,100, but during the Stallions’ previous two years in the modern USFL, more than half the building has been empty any time they played.

Considering they won championships during both seasons in their old league – and ticket prices were more than reasonable – that kind of in-house support is underwhelming.

“One of the reasons I love the UFL and love spring football, is I still believe it’s one of the purest brands of football going on right now,” Holtz said. “When you look at these players, they aren’t here just for the money. They’re in it because they love the game. They want to continue their dreams and aspirations. They’re not in it for an NIL. They just want to get on the field and they want to continue their dream of playing this great game.”

I asked Holtz on Wednesday what he’d say to fans who’ve enjoyed spring ball from their living rooms, but haven’t made it to the stadium yet.

“With the merger (between the USFL and XFL), there are eight teams, eight cities in the United States of America, that have the opportunity to support a spring football team,” Holtz said. “There are probably 80 more that would love to have one. And I think we’ve got an opportunity to show how big football is in the state of Alabama, and how much professional football has been wanted in the state of Alabama.

“I think we have an opportunity to show the UFL the standards being set on what it’s going to take to be one of the better markets – and we’ve had one of the better teams.”

The only official attendance USFL officials ever announced came on opening night in 2022 when they reported that 17,500 were on hand at Protective Stadium for the fledgling league’s debut.

The XFL – during the 2020 reboot that was cut short due to the COVID-19 pandemic – averaged roughly 18,000 fans per game, with the St. Louis Battlehawks leading the way with 28,541.

Last season, XFL average attendance dipped to 14,431, but St. Louis again was the standout with 35,104 occupying seats for games at the 67,000-seat The Dome at America’s Center.

Based on early sales, more than 50,000 fans are expected for the Battlehawks’ Week Two home opener against the Arlington Renegades.

“I think Fox was built on building a television (product),” said Holtz, referring to the network’s ownership of the USFL. “We had a lot of teams that weren’t even in their home markets. But I think the big push this year and the big push last year in the XFL (owned by RedBird Capital, Dwayne Johnson and Dany Garcia) was attendance and ticket sales.

“If you love the game of football, I think the product is going to be outstanding. It’s going to be professional football. When I’m going through our roster and knowing we’ve got to make 25 cuts right now, I don’t know where to begin. I mean, I think it’s going to be an awesome product. It’s going to be entertaining.”

I’m fortunate to have been at all those “big ticket” games in Birmingham in 1974, 1984 and 1991. No matter how good the product is on the field – and the latest incarnations of the USFL and XFL gave us a fine product – it seems so much better when people far outnumber empty seats. Sports is about competition, but from a fan standpoint, it’s also about the experience.

Thus, those games were unforgettable.

Birmingham plays its home opener against the Memphis Showboats on April 13, and I’d love to be part of another unforgettable pro football event in my hometown.

That can and will happen if football fans decide to show up and show off.

“I encourage everybody … let’s step up and let’s show this league that Birmingham has got what it takes to be one of these eight teams in the UFL that can be elite when it comes to fan attendance,” Holtz said.

Skip Holtz has coached 24 professional spring football games and won 21 of them. Oh, he also guided his team – the Birmingham Stallions – to a pair of United States Football League championships.

But the USFL, or what’s left of it, anyway, joins the XFL remnants in the new United Football League. So now Holtz will try to help his charges earn the same old hardware in a brand-new venture.

And he couldn’t wait to get started.

“Yesterday was the first day we were able to get on the grass,” Holtz said on Wednesday following a workout at the UFL base in Arlington, Texas. “I saw the quarterbacks throw, and we were able to run some plays against each other a little bit. We were just in shorts and helmets so it wasn’t full speed and there certainly wasn’t any contact, but just watching these guys walking around  … seeing body types and athleticism, seeing where they are mentally … I’m really excited about this team and it’s going to make the cutdowns extremely difficult.

“So, the next 10 days is a really hard evaluations process for where we are and who’re going to be the 58 that are going to get through this first cut that we’re gonna have to make a week from Saturday.”

With two leagues of 16 teams now down to one circuit of eight, there’s no question that every UFL club taking the field will be stronger than the one that played in 2023. Competing in the inaugural UFL season along with the Stallions are the Arlington Renegades, DC Defenders, Houston Roughnecks, Memphis Showboats, Michigan Panthers, San Antonio Brahmas and St. Louis Battlehawks.

And the Stallions – on paper – look loaded again.

The quarterback room features J’Mar Smith, Matt Corral, Adrian Martinez and Jalen Morton. Ultimately, that means a really good signal caller is going to get cut.

“We have two returnees in J’Mar and Jalen, so they know the system,” Holtz explained. “Right now, it’s been all learning for Matt and Adrian, and they probably don’t really have a good grasp on the basic concepts we’re teaching yet. But I’ve really been pleased with the way both Adrian and Matt have picked it up, with the way that they’re learning it.

“They’re extremely talented quarterbacks, both with their arms and their legs … quick feet. They both have dual threat capabilities where they can utilize their feet much like (former Stallions QB Alex McGough) did.”

A lot of fan favorites return to the fold – and they also happen to be excellent players.

CJ Marable will still be toting the freight, guys like Victor Bolden, Deon Cain and Jace Sternberger will still be catching passes, and the hits will keep coming courtesy of defensive standouts such as linebackers DeMarquis Gates and Scooby Wright.

In addition, there will be plenty of new faces, guys who made impacts in places other than Birmingham.

“I never doubt what Skip Holtz does,” UFL director of football operations Daryl Johnson said during a recent visit to Birmingham. “(General manager) Zach Potter has flipped the roster again and the more he proves his value and gains the trust of Skip, the more he gets the authority to do what’s needed. If you look at the transactions, Birmingham has a great chance to start this journey and be very, very competitive.”

Johnston adds, however, that the remaining teams in the league have reason for optimism as well.

“Memphis is exponentially better than they were last year,” he said. “Curtis Johnson has done a great job at Houston, Bob Stoops has done a great job in Arlington, and you know St. Louis is gonna have a chip on its shoulder because of not making the playoffs last year and thinking they deserved to be there.

“DC was 9-1 and had the best record in the (XFL) and got beat in the championship game, so there are some great stories going into 2024.”

The Stallions open at Arlington on March 30 in a  battle of defending USFL and XFL champions. And while no one knows which team from which former league will earn bragging rights, Holtz is confident it’ll be a great showcase for the UFL.

He also hopes it’ll give fans a good idea of what to expect from the back-to-back USFL crown holders.

“There’s going to be a lot written on that game, but we have a different team than last year, Arlington is going to have a different team, DC is going to be different, St Louis is going to be different, Memphis  …. we’ve infused a lot of talent on every one of these teams,” Holtz said. “But I would like to think that we’re going to be a disciplined football team. We’re not going to beat ourselves, and we’re going to do everything we can to play championship football.”

2024 BIRMINGHAM STALLIONS TRAINING CAMP ROSTER

No.	Name	Position	College
71	Calvin Ashley	G	Auburn
80	Kevin Austin Jr.	WR	Notre Dame
85	Marcus Baugh	TE	Ohio State
30	Chris Blewitt	K	Pittsburgh
21	Bubba Bolden	CB	Miami (FL)
10	Slade Bolden	WR	Alabama
7	Victor Bolden Jr.	WR	Oregon State
26	Terrell Bonds	CB	Tennessee State
65	Deonte Brown	G	Alabama
29	Ike Brown	CB	Florida International
22	Lorenzo Burns	CB	Arizona
69	Cohl Cabral	OC	Arizona State
8	Deon Cain	WR	Clemson
59	Owen Carney	DE	Illinois
20	T.J. Carter	S	TCU
14	Nevelle Clarke	DB	Central Florida
79	Larnel Coleman	T	Massachusetts
2	Matt Corral	QB	Mississippi
96	Carlos Davis	NT	Nebraska
75	Christian DiLauro	T	Illinois
74	O’Shea Dugas	OL	Louisiana Tech
47	DeMarquis Gates	ILB	Mississippi
28	Mark Gilbert	CB	Duke
77	Derwin Gray	T	Maryland
76	Darius Harper	T	Cincinnati
36	Madre Harper	CB	Southern Illinois
44	Bobby Holly	FB	Louisiana Tech
48	Travin Howard	ILB	TCU
19	Daniel Isom	CB	Washington State
1	Chris Jackson	CB	Marshall
5	Gary Jennings	WR	West Virginia
68	Zack Johnson	G	North Dakota State
63	Matt Kaskey	G	Dartmouth
55	Carlo Kemp	DE	Michigan
88	Chris Lacy	WR	Oklahoma State
27	Ryan Langan	LS	Georgia Southern
51	Damon Lloyd	LB	Indiana (Pa.)
11	C.J. Marable	RB	Coastal Carolina
9	Adrian Martinez	QB	Kansas State
50	Hercules Mata’afa	DE	Washington State
37	Mark Milton	CB	Baylor
95	DaMarcus Mitchell	DE	Purdue
13	Myron Mitchell	WR	UAB
18	Jalen Morton	QB	Prairie View A&M
54	Chris Orr	ILB	Wisconsin
23	Ricky Person Jr.	RB	North Carolina State
24	Kenny Robinson Jr.	S	West Virginia
3	Amari Rodgers	WR	Clemson
67	Jahmir Ross-Johnson	T	Texas A&M
34	Larry Roundtree III	RB	Missouri
92	Anree Saint-Amour	DE	Georgia Tech

Anytime the subject of spring pro football comes up, a lot of us – me included – tend to look at the original United States Football League as the measuring stick for longevity.

The late, great USFL made it three seasons before being laid to rest, so now we wonder if any new endeavor can match that modest run.

But we tend to overlook the World League of American Football, which morphed into NFL Europe (and NFL Europa over its final season).

True, it only had a domestic element for two seasons before going on hiatus and then reforming as an all-European circuit. But it played 15 seasons in all, helped propel guys like Jake Delhomme, Kurt Warner, Brad Johnson and Adam Vinatieri to successful NFL careers, and was a quality Triple A league.

So … how did it last a decade and a half?

Because the NFL allowed it to.

WLAF/NFL Europe/NFL Europa was reportedly losing $30 million per year. Once the NFL established its international footprint, league officials decided a better use of its resources was to become a global sport itself instead of funding a developmental league.

So, fans in England who once cheered on the minor league London Monarchs now get multiple NFL games in their backyard each season.

My point here is that making spring pro football sustainable is going to be difficult. Growing a TV audience that comes back year after year, putting butts in the seats … it’s a tough job. It’ll take a serious, long-term commitment from people who realize any real profit isn’t possible until many years down the road.

Daryl Johnston, director of football operations for the United Football League, thinks the UFL has that commitment.

Fox owned the modern USFL and RedBird Capital funded XFL 3.0, and the product of their merger is this new league set to begin play on March 30.

“What makes this the most opportune chance for a spring football league to have sustainability? We’re doing it the right way and getting the key pieces all together,” Johnston said during a visit to Birmingham last week. “This isn’t one plus one equals two, this is one plus one equals three and half, maybe four, because of the assets we have available to us right now, without a doubt.

“Taking all the pieces from the USFL and the XFL and putting them into the UFL elevates us to such a strong position. This gives us a better chance going into our opening weekend of any other league in the last 40 years.”

Johnston is well-aware of the pitfalls of spring upstarts.

He was general manager of the San Antonio Commanders of the Alliance of American Football, a league that failed to finish its lone season in 2019.

A year later he was director of player personnel for the XFL’s Dallas Renegades. The third reboot of that spring endeavor looked promising until the COVID-19 pandemic shut it down.

“I was in the Alliance of American Football, and of course finances were the big thing,” Johnston explained. “The XFL in 2020 was kind of similar. We had the pandemic, of course, and that was the straw that broke the camel’s back, but we had that single entity where you’re the only one writing the checks. And what we got from Fox in the USFL was the commitment for three years right out of the gate.”

The USFL used a single hub model in 2022 and had four base camps in 2023.

The XFL utilized a hybrid-hub in 2023, keeping weekly operations at a single site before moving to home cities for weekend games. That will be adopted for the 2024 UFL season, with Choctaw Stadum in Arlington, Texas, serving as host.

Although I understood the reasoning behind it, I was no fan of the USFL approach. Branding teams “New Jersey” and “Pittsburgh” but having them all work and play in Birmingham just seemed … I don’t know, disingenuous. Midway through the inaugural season my interest waned because while the product was solid an empty stadium (except when the hometown Birmingham Stallions played) was off-putting to me.

Year two was an improvement but still not good, although I got back on board as a fan because alt-football is my porn. And I started watching the XFL around March after getting over my NFL hangover.

“When I was with the AAF we brought everybody to San Antonio to train and (head of football operations) Bill Polian told me we should’ve stayed there,” Johnston said. “Year one in Birmingham allowed us to get our feet underneath us, but let’s face it – Birmingham had 10 home games and nobody else had any home games, so you wanted to engage in more communities going forward. So, we expanded to four hubs but still, there was one team in each hub who didn’t have a home game and in the case of Canton, which had the New Jersey Generals and Pittsburgh Maulers, neither had home games.”

The XFL template is much better, but community engagement faces major hurdles – except in Arlington. Flying into a host city on Friday and playing on Saturday and Sunday doesn’t allow school, hospital and community visits during the week.

“We’ll spend a week in the Arlington area getting all the work done, then we’ll go out on the road,” Johnston said. “That’s going to be our biggest challenge and that’s what we talked about with the Birmingham fans last year. We all exhaled and patted ourselves on the back after the first year, but we should have stayed engaged with the Birmingham community year-round.

“We have to be engaged with all the fan bases, and that’s something we have to figure out because in all eight markets we won’t be there during the week and that’s something the guys enjoyed when they were here.”

Johnson added that Birmingham was pitched as a hub for the former USFL teams in 2024, but in the end, it didn’t make economic sense.

“We did push for a USFL Conference hub in Birmingham and XFL Conference hub in Arlington, but the costs of two hubs would’ve been substantial,” he said. “Arlington had a few more things going for it on a greater scale that were more attractive, like flying out of DFW (Dallas Fort Worth International Airport). It just came down to budget.”

There are a lot of things I wish would happen sooner than later in the UFL.

I’d love to see aggressive expansion, especially to places like San Diego and Oakland – which no longer have NFL franchises and have no prospects of getting them in the foreseeable future.

Placing teams in major markets in the northeast is important, too; a league of eight with three clubs in Texas seems more regional than national in scope.

And more than anything, there’s a need for local ownership of franchises to help teams weave into the fabric of their communities.

But I get that this is a marathon and not a sprint, and it’s easy to suggest how to spend money when that money isn’t mine.

And since Johnston has already been down this road several times, I’m going to trust him and the UFL founders to do things right – however long it might take.